We are an athletic footwear company
We design, produce and market exceptional athletic products in collaboration with established brands.
We are here to challenge conventions.
Our products aim to turn ordinary athletic activities into exceptional experiences. With every project we ask ourselves: how can we turn something essential into something extraordinary, interesting, and luxurious?
Our first project is the Transit shoe
Created in collaboration with ex professional cyclist David Millar and his brand CHPT3. The shoe has received exceptional reviews from consumers and global press outlets like Financial Times. Read more about the Transit shoe here and get access to our special offer when you buy it directly from us.
Revolutionizing Urban Cycling Footwear
Transit 2.0 is the world's first cycling shoe that seamlessly blends professional performance with luxury sneaker comfort. We collaborated with the ex professional cyclist David Millar and his brand CHPT3 to rethink what a cycling shoe could become.
The shoe was launched in 2024 and received remarkable reviews in the press, five star reviews from consumers, and several awards for its innovative design.
“These are, without doubt, some of the coolest looking items of footwear I've ever worn, on bike or off”
Cycling Weekly