About Priority Athletic
Priority Athletic is a collective of athletes, creatives, and entrepreneurs with a passion for the athletic potential of the human body. Yet, we found that we were spending more time trying to conform to the rules, codes, and expectations of specific sports like cycling, surfing, tennis, running, or yoga rather than actually enjoying the thrill of the experience.
We created Priority Athletic to break through the idea of "sport" and return to the experience of being athletic. Our goal is to create athletic footwear that is a force for good in your life; will inspire you to be athletic, and enable you to feel mentally and physically strong.
Our mission is to redefine what makes an athletic product great. We believe our designs defy expectations, ignore limitations, and ignite progress. We want to empower you to break through your personal barriers and be the best you can be.
By prioritising your athletic experience, we believe you will improve your life experience. Enabling you to reach new goals beyond your perceived limitations and creating the right conditions for a healthy mind and body.