Be Supernatural

I am priority

Welcome to Priority Athletic. A new type of luxury athletic brand that helps you unleash your supernatural powers. We find beauty in utility, intelligence in nature, and inspiration in bioscience and biomechanics. Performance products designed to take you beyond what is natural.

Prioritize Yourself

We believe that taking care of your own physical, social, and mental health will improve your ability to make a positive impact on your community and the planet.

Be Supernatural

We believe in the intelligence of nature to inspire new materials, technologies, and biomechanics solution that the world has never seen before and showcase a more sustainable way of achieving performance.

Design Beyond Limits

There is beauty in utility and the things we create should be as luxurious as they are functional. We design products that enable you to push the limits of what you can do.